All Question On One Page true false This podcast focuses on some of the downsides of innovation. 2 If they do not innovate, businesses will not survive. 1 There are three main types of innovation. 2 Incremental innovation involves a series of small changes. 1 Disruptive innovation involves introducing a change that has an impact on the existing market. 1 Architectural innovation relates to the complete restructuring of the market. 2 Dyson's move from vacuum cleaners to hairdryers is an example of radical innovation. 2 Radical innovation can lead to the death of existing markets. 1 The speaker suggests that you test your idea before you try to get support for it. 2 The evaluation stage is when you think about exactly how to implement your ideas. 2