For change to be successful, driving forces and restraining forces must be balanced. The first stage is for restraining forces to be removed. To address such issues in this company, I would suggest communication is critical. The benefits of and reasons for change should be clearly explained. More specifically the crucial role of the production manager should be explained and his involvement should be sought. However, such is the strength of the company’s culture and tradition, it may take considerable time to overcome deep scepticism.