an opponent, especially in business
a competitor
the gathering and analysis of information about what consumers want
market research
the extent to which the public are aware of a product, company or brand
brand awareness
results that are based on conjecture or incomplete facts or information
speculative results
being careful and avoiding danger
caution
the bringing together of many things into a single unit
consolidation
a highly profitable business or product
a cash cow
able to adjust easily to a new environment or different conditions
adaptability
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