an opponent, especially in business a competitor the gathering and analysis of information about what consumers want market research the extent to which the public are aware of a product, company or brand brand awareness results that are based on conjecture or incomplete facts or information speculative results being careful and avoiding danger caution the bringing together of many things into a single unit consolidation a highly profitable business or product a cash cow able to adjust easily to a new environment or different conditions adaptability https://339efcb25eb75e967b0d-ff8eeadd950d51fd1fc939dca75b3973.ssl.cf1.rackcdn.com/assets_green.swf