to change your ideas or behaviour as the world changes
to move with the times
a person or business that sells things to the public
a retailer
a central or important thing that a company pays attention to
a focus
knowing a lot
knowledgeable
the process of changing something according to a particular person's needs, likes, habits, etc.
personalisation
a person who buys products and services
a consumer
to get involved with or have contact with
to engage with
to know more about new developments in a particular subject or activity than your competitors
to be ahead of the game
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