evidence of all the successes you have had in the past a proven track record customers' habit of always buying the same product from the same company brand loyalty to encourage people to be interested to drive engagement how much customers know about a product brand awareness helping to achieve a plan strategic an area of economic or professional activity sector https://339efcb25eb75e967b0d-ff8eeadd950d51fd1fc939dca75b3973.ssl.cf1.rackcdn.com/assets_default.swf