to affect or change how someone thinks or behaves
to influence
essential; most important
vital
the act of convincing someone to do something
persuasion
a way of thinking about or doing something
an approach
to end a speech, presentation, meeting, etc.
to conclude
to be helped by something or someone
to benefit
thinking about something in a logical, sensible way
reasoning
a collection of numbers which show facts or measurements
statistics
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