thinking freely, creatively or from a new perspective, to help find solutions to problems
outside-the-box thinking / blue-sky thinking
a method of analysing a business situation, with four aspects: strengths, weaknesses, opportunities and threats
a SWOT analysis
the gathering and analysis of information about what consumers want
market research
the extent to which the public are aware of a product, company or brand
brand awareness
results that are not totally certain, because they are based on guesses or incomplete information
speculative results
the bringing together of many things into a single unit
consolidation
a highly profitable business or product
a cash cow
a decision to give somebody a job
an appointment
https://339efcb25eb75e967b0d-ff8eeadd950d51fd1fc939dca75b3973.ssl.cf1.rackcdn.com/assets_green.swf