Example 1: Public Engagement personal style - "you/your" clear to the non-specialist everyday language dialogue format use of question forms shorter sentences advice Example 1: Professional Communication references to academic research much technical language long sentences footnotes formulae abbreviations https://339efcb25eb75e967b0d-ff8eeadd950d51fd1fc939dca75b3973.ssl.cf1.rackcdn.com/assets_green.swf